Cheshire and Merseyside Baby Box Programme
We are the first Baby Box programme to launch in the North of the UK. Following a successful pilot in Halton, we now provide Baby Boxes to all women in pregnancy across Cheshire and Merseyside.
Baby Boxes are primarily an engagement tool designed to educate and empower all new mothers. Everyone who receives a Baby Box gets access to the Baby Box University – an online health education platform that provides key public health messaging.
We are currently distributing the boxes to all new mothers in Halton, with a view to rolling out cross our wider footprint in October. Women collect their boxes from their maternity support worker in the community (based at Widnes Vikings rugby stadium and a central public library in Halton). This face to face introduction to the initiative aims to prevent social isolation and improve emotional as well as physical wellbeing.
Baby Boxes also come with a firm foam mattress for a baby to sleep, a waterproof mattress cover and a cotton sheet, and also contain a thermometer, nappies, a vest, baby lotion and a pair of bootees (all sourced from ethical providers).
At the first meeting with a midwife, women will be given their card to access the Baby Box University. At around 28 weeks of pregnancy, all women will be invited to collect their Baby Box.