Cheshire and Merseyside Baby Box Programme
We are the first Baby Box programme to launch in the North of the UK. We will be issuing 30,000 Baby Boxes to women in pregnancy in Cheshire and Merseyside (initial pilot starting in Halton).
Baby Boxes are primarily an engagement tool designed to educate and empower all new mothers. Everyone who receives a Baby Box gets access to the Baby Box University – an online health education platform that provides key public health messaging.
We are currently distributing the boxes to all new mothers in Halton, with a view to rolling out cross our wider footprint in October. Women collect their boxes from their maternity support worker in the community (based at Widnes Vikings rugby stadium and a central public library in Halton). This face to face introduction to the initiative aims to prevent social isolation and improve emotional as well as physical wellbeing.
Baby Boxes also come with a firm foam mattress for a baby to sleep, a waterproof mattress cover and a cotton sheet, and also contain a thermometer, nappies, a vest, baby lotion and a pair of bootees (all sourced from ethical providers).
We are the first Baby Box programme to launch in the North of the UK, and we will be issuing 30,000 Finnish-style Baby Boxes to all new mothers across Cheshire and Merseyside over the next 12months as part of their antenatal and postnatal maternity care.