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Early Adopter and Maternity Choice and Personalisation Pioneer

Improving Me has been identified as a Maternity Transformation Programme Early Adopter site and a Maternity Choice and Personalisation Pioneer – one of only two sites nationally to achieve both statuses.

What is an Early Adopter site?

A key recommendation of the Better Births report was that NHS England should: “seek volunteer localities to act as early adopters” to drive improvement for change and test new ways to deliver care. Cheshire and Merseyside is one of only seven sites nationwide chosen lead the way in maternity transformation.

The experiences of the Early Adopters will pave the way for national rollout of initiatives that deliver safer, more personalised care for all women and every baby, improve outcomes, and reduce inequalities. More information.

See the Cheshire Merseyside Early Adopter Service Delivery Diagram

What is the Pioneer programme?

The Maternity Choice and Personalisation Pioneers have been developed to test ways of improving choice and personalisation for women accessing maternity services.

In Cheshire and Merseyside, we are one of seven sites chosen to improve the choices available to women across clinical commissioning group (CCG) boundaries. This involves empowering women to take control in decisions about the care they receive to better meet their needs and preferences.

Pioneers will work rapidly over an 18 month period to develop and test ways of improving choice and personalisation of maternity services for women in their localities. NHS England will draw on this work and promote it for national adoption and adaptation as the Pioneers progress, to support all areas of the country to offer personalised maternity care tailored to women’s needs and preferences. For more information about the Pioneer progamme contact Maternity Pioneer Lead Mel.Hudson@Haltonccg.nhs.uk See our Maternity Choice and Personalisation Pioneers FAQs