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Safer Sleep Awareness Week 2016


The Safer Sleep Awareness Week in the United Kingdom this year runs from March 14th – 20th.

The national campaign targets carers of young babies aimed at promoting the importance of safer sleep and education on how to reduce the chances of Sudden Infant Death Syndrome (SIDS).

According to the Lullaby Trust, the UK’s leading charity working to prevent sudden infant deaths, 290 babies die suddenly and unexpectedly every year. The Safer Sleep for Baby campaign, which developed from the Give Me Room to Breathe campaign following research and focus groups, aims to help reduce this number.

Sudden Unexpected Death in Infancy (SUDI) is the common term for sudden and unexpected infant deaths that are initially unexplained (commonly referred to as ‘cot deaths’). This year the focus will be on young parents who have greater risk of their babies dying without a cause.

The campaign messages focuses on public education guidance for parents and health professionals encouraging safer sleep for babies on sleeping positions, room temperature, sleeping environment and sleeping materials.

Visit the Lullaby Trust website for additional information and materials.