'I am tough': New smoking in pregnancy campaign launches

Improving Me, with support from Cheshire & Merseyside Cancer Alliance, have worked with design agency c-21 to create a new campaign, aimed at reducing the high levels of smoking in pregnancy in communities in Cheshire & Merseyside.

The full 'I am tough' campaign was launched on 21 March 2023 with a webinar showcasing the design assets and the new Smoking in Pregnancy website. The focus of the campaign is to encourage women to have the confidence in their ability to stop smoking, recognising that while quitting is tough, so are they. 

The new 'I am tough' website is now live, which you can access here. The campaign is also supported by a Twitter account and Facebook page.